
What is Motion Graphics? A Complete Guide For Beginners
“Every great design begins with an even better story.” — Lorinda Mamo
Video content has become a need of an hour. It engages and educates the target audience effectively. But creating a full-fledged brand video requires monetary investment which is why most marketers look for the economical alternative.
And what’s that?
Motion Graphics is a cost-effective alternative to video content.
Motion Graphics aka Micro Animation is a technique that enables you to create lively images or graphics with the help of animation. Its benefits are the same as video content but it’s an affordable option which is why the demand for a motion graphic designer is shooting up in the market. If you want to learn motion graphic designing in Dehradun, you should research about the institutes properly.
Most people get confused between Motion Graphics and Animation, thinking both are the same. However; animation is a big tree and motion graphics is one of its most popular branches. Due to its increasing demand, motion graphic designing has become one of the highest-paying skills to learn in 2021. Many leading institutes such as Doon Digital Gurukul offer the best motion graphics course in Dehradun.

If you think creating those lively graphics is a cakewalk. You should consider rethinking.
Let’s talk about what goes behind creating dynamic animated graphics.
- Pre-production – Impressive animated graphics require full-fledged pre-planning. From brainstorming, discussing ideas, knowing the target audience to rough artwork, all these are a part of pre-planning.
- Compelling Script – Your script can make or break the essence of animated graphics. If your script isn’t as crisp as your design, all the efforts would go down the drain.
- StoryBoard – Looking for inspiration, collecting references, rough artwork, and visualizing the output, all these come under storyboarding which is an essential element of motion graphics.
- Voice over – To make that persuasive impression, it is essential to have an impactful voice that syncs with a compelling script.
- Animation – There is a reason why motion graphics are also called animated graphics. This is what changes the whole game by bringing life to still images or graphics.
Like we said earlier, it is one of the highest-paying courses in 2021. The demand of motion graphic designers is rising tremendously that too in covid-crises. These are a few things where motion graphics are required.
- Explainer Videos
- Social Media Content
- Logo Animations
- Informative Videos
- Promotional Brand Videos

- It is a cost-effective alternative to videos.
- It hooks the viewer’s attention, making the whole experience engaging and interesting.
- It simplifies complicated brand messages with lively animated graphics.
- It is impactful and conversational.
- It is one of the most effective yet easy visual communication tools.
If you are curious to know about the leading institute that offers a motion graphic designer course in Dehradun, you must visit the official website of Doon Digital Gurukul. Their top-rated faculty offer highly effective motion graphics training in Dehradun which helps you build a flourishing career in the design industry.
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